Overall, how did your group's pitch go—reflect and evaluate? Is your message of public/community interest? Who is your target audience and how will your form/style appeal to them?
I feel like our pitch went okay, we were all a little nervous so it took a while to get started. We were a little unsure about which exact shots we are going to use in our actual PSA, but I think that we did a decent job going over the general idea. Our PSA did change a bit, since our PSA is supposed to be kind of funny in the beginning with the dog driving and then blindfolded person, after our pitch we took out the drunk driver because it didn't really fit with the funny mood it's supposed to have. We got some good feedback, and we're taking it into consideration when we begin to make our PSA.
Our message is definitely of interest. It's a huge topic that affects everyone, whether you're in the car with someone who's texting and driving, in a different car, or just a pedestrian walking down the street. We felt that the general public doesn't really take texting and driving as seriously as they should. By comparing it to having your dog driving, or being blindfolded behind the wheel, we're showing that texting and driving is just as crazy and reckless as doing either of those things. You would never do either of them, so why would you ever text and drive?
Our target audience is every driver out there. Texting and driving ads are mostly directed toward teenagers. However, when I look over to the car next to me and see someone texting at a red light, it's not usually the teens that are guilty. There are so many adults that text while driving too, but many ads are directed toward teens because it's thought that since most adults have been driving for longer than teens have, that they can handle texting behind the wheel when truthfully, they can't. To make it appeal to adults as well, I think we're going to have one of our parents play the role of the texting driver in our PSA, to show that it's not just teens that are guilty of this, and that the law applies to everyone.
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